Customer acquisition is often treated as a numbers game; businesses assume that the more they spend on ads, the more leads they’ll generate. But without a structured qualification and nurturing ...

GoodRx addresses many challenges in the U.S. healthcare space. GoodRx's tech-enabled solutions are proving to be an immense value-add as their platforms have built great trust with their consumers.

Hirsh Goswamy, Vice President of Marketing at Livionex Inc. & Fellow at OnDeck. Consumer-focused businesses often shoulder high customer acquisition costs to spearhead rapid growth. These companies ...

Recently a well-known colleague and mentor, Scott Terry, announced that Rapid Progress Marketing and Modeling, LLC (RPM2) has released a new prospect marketing solution called Rapid Progress ...

What Is Customer Acquisition Cost (CAC)? While customer acquisition is the process of converting a potential buyer into an actual customer, customer acquisition cost (CAC) means the expenses that ...

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. Google introduces customer acquisition goals for ads, ...