Have you heard of Cupra? The name’s probably unfamiliar to some of us here in North America, but let me tell you, it’s a brand that you’ll want to get acquainted with real fast. Born from the ...

In 1986, the Volkswagen Group became the majority owner of the SEAT car brand, buying 51 and then 75 percent of the company; it bought the rest in 1990. SEAT—Sociedad Española de Automóviles de ...

Cupra's first standalone product, the Formentor, is getting a facelift three years after it entered production at Martorell, in Spain. But we already knew that, as the compact crossover was already ...

It has been extremely successful. Cupra found a hip urban market segment somewhere between economy and luxury cars, and has sold itself cleverly through a series of “urban garages” in stylish European ...

The flagship versions now rock an uprated 2.0-liter turbocharged four-cylinder with 328 hp. Cupra also offers the pair with plenty of hybrid options, including two PHEVs. Key visual updates include ...

Look beyond the ambiguous marketing jargon and overused buzzwords, and there's something here worth being excited about. Cupra is a relatively new brand, spun out from its big sibling Seat in 2018.