They were made by fans, for fans. Lay's has selected its finalists for its 2025 "Do Us a Flavor" contest. The three new potato chip flavors will hit shelves for fans to try and vote for the winner.

What is your $1 million chip idea? That was the question posed ... Past winners include flavors such as Lay's Crispy Taco, Lay's Southern Biscuits & Gravy and Lay's Cheesy Garlic Bread, among ...

After receiving more than 700,000 submissions, Lays has unveiled the three finalists ... while its second was the ...

The three final flavors were submitted by fans across the country, with the winning flavor set to win the grand prize of $1 million.

Lay's received more than 700,000 submissions from fans across the country for their "Do Us A Flavor" contest. Here are the 3 finalists.

wherein customers could submit potato chip flavor ideas for Frito-Lay to consider. Through the four years of contests, we saw 14 new flavors come to fruition—including some fan favorites like Crispy ...