Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 22 hours ago 1 day 23 hours ago By Adrianne Pasquarelli - 2 days 4 hours ago By Grace Dunlavy - 2 days 4 hours ago By ...

Most Americans don't drink soda out of the glass bottles seen in Coke's ads anymore ... that couldn't be duplicated. "The company issued a creative brief. It was wonderfully simple, that creative ...

“If anything, this is Technicolor going back to its roots, a pure-play basic entertainment company ... advertising (around the Super Bowl or Black Friday), while investing heavily in creative ...

Zia is confident in the power of the Creative.ai’s algorithm. Working with its first clients over recent months, the company’s ads are delivering superior results to those produced by in-house ...

It will also begin testing generative AI ads, the company said. The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to the platform. This could likely be ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the Fo ...

Brett Jones, founder of Semper Ads, has formed an exclusive partnership with BriefLogic AI. Jones discusses this and other company updates ... clients can now enhance creative brief crafting ...