For years, businesses have been obsessed with one thing: more leads, more sales, more growth. But here’s the problem: ...

Q4 2025 Management View David Wilson, President and Chief Executive Officer, highlighted that fiscal 2025 delivered "record orders, which increased 4% versus prior year on a constant currency basis, ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite ...

Cost-per-click (CPC) rates are rising across industries ... Lisa Salvatore, Sr. Manager, Lead Acquisition at CallTrackingMetrics, puts it this way: “You can give the digital advertising ...

This month we'll begin with CPA (cost per acquisition); next month we'll explore RPS (revenue per subscriber) as a way to assign an average economic value to each subscriber on your list. Whether you ...

resulting in up to a 6X increase in conversion rates and a 230% decrease in cost-per-acquisition. With LifeStreet’s full programmatic capabilities and exceptional customer service, agencies and ...

SpringWorks has set a wholesale acquisition cost for Gomekli at $206.25 per mg. The company estimates that the average cost of treatment will be approximately $22,000 per month for pediatric ...

With Engagement Models, the first capability in the Results by OpenX suite, a leading tech brand saw a 23x higher click-through rate and improved their cost per acquisition by 11x. “AI-powered ...