When done right, digital marketing can generate a cost-per-acquisition (CPA) at a far lower rate than offline advertising. We are going to discuss a three-step digital marketing approach to ...

Rising acquisition costs and shorter attribution windows have made short-term metrics like first-purchase cost-per-acquisition (CPA) less useful. The most valuable PPC programs today optimize for ...

Assuming that cost-per-thousand impressions (CPM ... The same is true for digital acquisition. Those are not your only options, however. Depending on your business, you could also highlight different ...

A merger and acquisition professional will tell you that the transaction costs can range between six to eight percent ... It is common for mid-size companies to pay $5,000 to $15,000 per month for ...

When done right, digital marketing can generate a cost-per-acquisition (CPA) at a far lower rate than offline advertising. We are going to discuss a three-step digital marketing approach to driving ...