Discover how CEOs master pricing strategies to balance value, cost, and customer trust. Explore proven models like freemium, ...

You're not alone: Most online retailers invest nearly 80% of their digital marketing budgets on new-customer acquisition, specifically. However, it costs five times more to acquire a new customer than ...

What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

Fintel Connect, the leading affiliate marketing solution specialized for fintech and banking, has unveiled its latest industry resource: The 2025 Cost-Per-Acquisition Benchmarking Guide for Financial ...

Additionally, general administrative costs for ... transition VMware customer contracts from perpetual software licenses to subscriptions and software-as-a-service once the acquisition is complete.

Ocado reports bigger basket sizes and more frequent shops, as the online retailer credits marketing’s part in “terrific year” ...

The popularity of online travel platforms is easily explained by a simple fact: platforms make European hotels more successful. Europe is the number one travel destination for international tourists.

Elliot Ambalo, a visionary leader in data-driven marketing and customer engagement, is transforming how tech companies attract, retain, and grow ...