According to recent research of the Content Marketing Institute (CMI), there were around 62% of businesses had no documented content marketing plan since 2018, but in 2020, the percentage of B2B ...

Some 59% of marketers don't document their content strategy, according to a survey by MarketingProfs and Content Marketing Institute. But documenting content strategy is critical for aligning ...

We know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends. Thanks ...

How can brands and publishers take advantage of these trends? According to the Content Marketing Institute, 93 percent of business-to-business marketers are using content marketing and 42 percent ...