Learn how behaviorists explain market inefficiencies through human psychology. Discover key concepts in behavioral economics and finance that challenge rational models.

We can choose how to interpret something. We can decide that we have a preference for one interpretation of an idea over another if that interpretation suits us better. It’s called confirmation bias.

Cognitive distortions, unconscious bias, cognitive bias, implicit bias, logical fallacies: you probably heard most or all of these terms. They can get really confusing if you don’t know the difference ...

For the longest time, I thought I was free of biases. Undoubtedly, it was other people who had been hijacked by their tricky brains, not me. I even took an implicit association test from Harvard ...