The name of a business is one of its biggest assets. Some names are a direct reflection of the services it offers, while others carry the name of its owner. However your business name is used, it ...

Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes ...

In August 2020, market data provider Statista reported that the trademarked brand name "Coca-Cola" was valued at $84.02 billion, which seems modest when you consider that the computer company "Apple" ...

One of the first things that must be done when starting a business is to give it a name. Business entities are treated as if they are “persons,” and they can own property, hold bank accounts, send ...

In the not so distant past, a startup entrepreneur could slap together an adjective and a noun describing his or her business, do a trademark and business name search, and be ready to print business ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...