Have you ever stopped to think that the colors of your clothes or the tone of your office walls might say a lot about you?

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

Whether you love or hate it, yellow always seems to elicit a strong reaction from people — here, we explain why ...

Many details can make us able to memorize something more easily. Some people have a greater facility and others resort to ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. This ...

complicating any attempt to establish a direct relationship between color and intelligence. Ultimately, although trends are observed, each individual has their own unique relationship with colors ...

We can, of course, develop a reasonable approximation of the colors ... the color of an average whale. Anyway, modern research has revealed that the ship was probably not grey at all, but blue ...

Known internationally as the world’s foremost voice on all things color ... creative sectors that use the language of color and color psychology such as branding, marketing, fashion, and ...