Coke and Pepsi have been fighting to win over tastebuds for over a century but despite the latter winning the taste-test challenge it’s standing is sliding.

Coke still leads, but Sprite has officially pushed Pepsi to the No. 4 soda spot in America, new rankings show.

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

That’s right. The most profound tectonic shift in recent American history may not have been the reelection of a convicted ...

caramel-colored core by proclaiming that more people chose Pepsi over Coca-Cola in blind taste tests. The ’70s ad campaign was a hit, because who doesn’t love a good taste test? It’s fun to ...

Pepsi has spent a bit less than Coca-Cola on advertising since 2019—between $3.5 and $3.0 billion each year. But keep in mind that Pepsi is much more diversified and owns several different food ...