Coca-Cola's recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with 'Thirsty for More' which, on the surface, is unlikely to appeal as much to ...

Back in the mid-1980s, Pepsi was deep in a battle to try to take down Coca-Cola, with advertisements like the “Pepsi Challenge” that showed blind taste tests with people choosing the taste of ...

The biggest flop in soda history was a surprise to many as the product was brought to the market by the Coca-Cola company and ...

that people actually preferred Pepsi," Noviello continued. FILE - Still image taken from archived footage showing an ad for "new Coke." (Credit FOX TV Stations) In response, Coke decided it was ...

Trump's tariffs have created a new factor in the long-standing cola wars. Pepsi and Coca Cola have been rivals since the 1960's, and while the battle came close in the 1980's Coke has been the ...