Coach Prime first teamed up with Nike this year to launch limited-edition DT Max 96 sneakers in the Buffs' iconic black and gold colors. He kept the momentum going with Boost Mobile, releasing a ...

Deion Sanders has brought a sense of swagger to the sidelines. The post Deion Sanders Flexes Big Milestone With $51.6 Billion ...

Deion Sanders has always been more than a coach or an athlete-he's a brand, a presence, and a force in sports culture. With the Colorado Buffaloes, he's brought his signature swagg ...

and gold Nike apparel. Everything from Sanders' hoodie and hat to his team's jerseys was ultra-clean. Luckily for football fans, they can shop the officially licensed "Coach Prime" gear and other ...

and he’s just solely wearing the coaching hat.” It’s a new season at the University of Colorado Boulder as Coach Prime will use the spring practices to see which quarterback – Julian Lewis ...

Franklin) The Deion Sanders brand just keeps on growing. Coach Prime signed a $10 million-a-year deal with Nike earlier this year and the brand has a gift for the fans. It is surely something the ...

Deion Sanders, also known as Coach Prime, has given fans a sneak peek at the upcoming Nike Air Diamond Turf Max '96 in a fresh new color. This latest edition features CU gold spikes and a white ...