CLEVELAND -- The Cleveland Browns will have a new midfield logo this season, and it's an elf. "Brownie the Elf" is an original franchise logo from the 1940s. Browns fans voted for the elf over ...

CLEVELAND — The elf is here to stay -- at least for another season. Taking to social media on Wednesday, the Cleveland Browns announced that their retro "Brownie the Elf" logo will remain at ...

Fans of the Cleveland Browns will soon be greeted by a fresh new face at home games: an angry-looking elf. After conducting a poll that “generated an overwhelming response from fans,” the Brow ...

Brownie the Elf has been the official mascot of the Cleveland Browns since the franchise was created. Prior to the Browns' existence in Cleveland, the Rams were the NFL team occupying the city.

In a bizarre and trippy video posted to social media, Cleveland Browns mascot Brownie the Elf broke down the team's 2025 opponents.

For the third straight season, Brownie the Elf will be on the 50-yard line of Cleveland Browns Stadium after a fan vote. The new dog logo came in second place, with the traditional helmet ...

However, the Browns do have an insignia—one they've gone out of their way to emphasize in recent years. Dating to its early days, Cleveland has used a brownie elf as a franchise icon.

knows for sure how Brownie the Elf came to be the first official mascot of the Cleveland Browns some 76 years ago. Yet one fact is certain: It was Art Modell who put the elf on the shelf after ...

stiff-arming Elf. It quickly became one of the most sought-after items in the team shop. Then, earlier this summer, in an effort to engage with fans more, Browns executive vice president and ...

The Cleveland Browns social media team celebrated the release of the team's 2025 NFL season schedule with help from mascot Brownie the Elf. In the trippy and bizarre video posted to X (previously ...