U.K. exhibition companies Cineworld and Odeon Cinemas have set up a 50-50 cinema advertising joint venture, Digital Cinema Media, after acquiring assets from ITV subsidiary Carlton Screen Advertising ...

Revenue from theaters rises to $658.3 million and outpaces the overall ad trend, up a healthy 6.5%. By Paul Bond Cinema advertising in the U.S. grew nearly 13% in 2010, outpacing an overall ad trend ...

We’re in the thick of summer blockbuster season, with Superman back in cinemas alongside some menacing Tyrannosaurus rexes from Jurassic World: Rebirth. While these films are drawing crowds, the ...

Advertisers are moving more of their marketing dollars to the megaplex. Revenue from in-theater ads grew 12.7% to $658 million in the U.S. in 2010, according to the Cinema Advertising Council, which ...

To truly engage with an audience, it is imperative that brands choose the moment carefully ? so it goes today, so it has ever been. In the modern world, we are confronted with so many digital ...

Cinema marketer Weischer.Cinema has launched #HilfDeinemKino, enabling you to support your favourite cinemas by watching adverts or by donating money directly. In these challenging times for cinemas, ...

Cinema advertising revenue grew by 12.7 percent in 2010, according to an annual report released Monday by the Cinema Advertising Council. The rise in pre-movie commercials comes despite a softening in ...

A new audience-tracking system is giving Madison Avenue its clearest picture yet of the demographics of movie house audiences. And while the determined key demographic — young adults — is not ...

2019 is shaping up to be a banner year for advertising revenue at UK cinemas. According to figures published today by advertising company GroupM, the amount spent by brands at UK theaters will top ...

Cinema advertising, which was the hardest hit during the 2020 COVID-19 ad recession -- plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures ...

The Cinema Advertising Council unveiled its annual report today on exhibitors’ ad revenue timed to the start of CinemaCon, the National Association of Theatre Owners confab that runs through Thursday ...