As Britain's Christmas habits shift, new data reveals a move away from commercial rituals and towards traditions rooted in ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

It’s that magical time of year again; twinkling lights, cosy hot chocolates, and the return of everyone’s favourite cheeky ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf — by way of Santa Claus, ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Their reaction reminded me that the smallest things can become the biggest memories,” Mandy Fouse tells PEOPLE ...

From missing batteries and gendered Lego to the self-assembly misery of a 40-degree day, here is a grown-up’s official wish ...

Developers Outright Games and Casual Brothers have announced The Elf on the Shelf: Christmas Heroes, a new Christmas-themed family-friendly game. The Elf on the Shelf: Christmas Heroes is based on ...

ARTHUR Gourounlian’s fans have been left in stitches after he shared his “priceless” Elf on the Shelf prank. The RTE star is ...

South Park Elementary Center has two real-life Elves on the Shelf — and unlike the popular holiday toy, these elves don’t ...