To that end, Chelsea will have the letters 'LDN' under their recognisable blue goblin lollipop lady fella - or a heraldic lion and staff ... version of the Chelsea logo: they previously used ...

Uncommon has also designed a new visual identity for the club, which appears throughout the campaign. It hones in on the iconic Chelsea lion logo, pairing it with ‘CFC LDN’. This is the first ...

who led Chelsea to their first title in 1955, felt the depiction of the club as “pensioners” needed updating to a more intimidating and competitive logo. A blue lion took centre stage instead ...

The image of a lion and crozier also features on the London borough of Chelsea's coat of arms. The club's logo also includes a red football on the left and a Tudor Rose on the right - a nod to the ...

Chelsea’s owners have submitted a planning application to erect two giant lion sculptures outside their home ground, Stamford Bridge. The application was submitted to Hammersmith & Fulham ...