It's been their trademark slogan for more than 80 years. But now chocolate-makers Cadbury have ditched the iconic words 'glass and a half' from the labels of their famous Dairy Milk bars.

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Cadbury is not the only brand to focus its slogan around the emotional enjoyment of its product’s taste. Earlier this year, Coca-Cola unveiled its new slogan ‘Taste the feeling’. You can’t conquer the ...

However, trading standards said the EU rules did not apply in this case. "The Cadbury slogan is well known by consumers and should not be confused or caught up with food labelling laws," said Andy ...

They are the slogans and jingles that have been the soundtrack to all our yesterdays. The longest-surviving Cadbury's product, Dairy Milk, was launched in 1913, some 89 years after Quaker John ...

The campaign, created by VCCP, sees the return of Roses memorable slogan ‘Thank You Very Much ... but according to Cadbury's marketing manager Michael Moore, also remind its customers ...

Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ ...

However, trading standards said the EU rules did not apply in this case. "The Cadbury slogan is well known by consumers and should not be confused or caught up with food labelling laws," said Andy ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...