There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...

Word of mouth has always been an effective marketing tool for business. In 2013, that word of mouth is just as likely to come from a social media website or smartphone application as from a neighbor ...

The oldest members of Generation Z are turning 21. The post-Millennial generation, born between 2001 and 2019, is starting to graduate from college, drink legally, and make major purchases. There are ...

The Keller Fay Group and Experticity teamed up to find out the scope of micro-influencers driving consumer behavior and found that 82% of survey respondents said they were highly likely to follow a ...

It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not the only event that has severely affected retail businesses in the past year. In addition to a pandemic, we ...

Nearly half (49%) of consumers view the overall trend of brand activism positively, with 17% having a negative view and 34% remaining neutral, according to a survey by market research firm Piplsay.

What explains the rise of panic-buying of foods and stockpiling toilet paper during the outbreak of coronavirus? 1. Two ways of thinking. We have two levels of decisions. At the basic level, ...