"The animosity towards wealthy burners is supposedly based on the concept that they are violating the core principle of Radical Self-Reliance," he writes. "Burning Man is for absolutely everyone.

Toyota President Shoichiro Toyoda even joked that it would be an ideal vehicle to bring to Burning Man. The concept is part of Toyota's shift from car company to "mobility company," Toyoda said.

Among the 70,000 or so people who will make the trip to Black Rock City, Nevada, this weekend for the start of Burning Man will be some of the most influential people in Silicon Valley.

With deals extending throughout the holiday season, the concept of “Black Friday ... Known for their Burning Man inspired products, the shop also offers worldly items with a local flare.