The lawyers literally just wanted to squish all the Squishmallows ...

Build-A-Bear requested it be sent one of every Squishmallow design, so more than 3,000 plushes. The judge overseeing the case ...

Soft toy brands like Jellycat and Squishmallow have become huge hits amongst adults. What does the demand say about the ...

A growing number of adults are snuggling up with their favourite stuffed toys at night, not just as a quirky habit, but as a ...

Build-A-Bear even has an entire section of its website ... found that more than half of people held on to a childhood stuffed animal, and about 40% said they sleep with a plush toy.

When Maria Fowler was pregnant with her first child, one of her first purchases for her daughter was a classic: A stuffed animal. She settled on a Sweet Heart Hugs Build-A-Bear, a soft ...