Buick is getting a new look. The mid-luxury brand has unveiled the updated 2024 Encore GX subcompact SUV, which is the first model to feature its redesigned logo. The new badge replaces the ...

Buick is in the midst of several big changes, from a transition to all-electric powertrains, to new vehicle styling, to a totally new brand identity. Part of the brand overhaul is a new logo ...

David Dunbar Buick founded his namesake brand in 1903 and for a long time its cars wore the company name in script, but in the 1930s a logo was adopted that featured a shield with a unique design.

Update 6/6/22: Buick has officially revealed its new tri-shield logo, which will start adorning models in 2023. With a new horizontal alignment and removal of the circular outer ring, it's the ...

Buick’s logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look ...

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe ...

"Buick's new logo, use of the Electra naming series and a new design look for our future products will transform the brand." See All 4 Photos Sharon Gauci, executive director, Global Buick and GMC ...

DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield design in its logo. The latest version, making its North American production debut this year on the 2024 Encore ...

In response to the finding, the carmaker said: "Buick has no announcements to make in relation to speculative reports regarding a logo change." But we suspect that it will have soon.

It would be the first redesign for the logo in at least a decade. Buick's tri-shield logo came along more than a half-century ago. Buick has been repositioning itself to attract younger ...

It's Buick's first vehicle in North America to adopt the its new tri-shield logo, as well as wear the new face of Buick through its front-end styling. It will also be the brand's first vehicle to ...

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...