Buick is getting a new look. The mid-luxury brand has unveiled the updated 2024 Encore GX subcompact SUV, which is the first model to feature its redesigned logo. The new badge replaces the ...

Update 6/6/22: Buick has officially revealed its new tri-shield logo, which will start adorning models in 2023. With a new horizontal alignment and removal of the circular outer ring, it's the ...

David Dunbar Buick founded his namesake brand in 1903 and for a long time its cars wore the company name in script, but in the 1930s a logo was adopted that featured a shield with a unique design.

Buick’s logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look ...

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe ...

"Buick's new logo, use of the Electra naming series and a new design look for our future products will transform the brand." See All 4 Photos Sharon Gauci, executive director, Global Buick and GMC ...

In response to the finding, the carmaker said: "Buick has no announcements to make in relation to speculative reports regarding a logo change." But we suspect that it will have soon.

Photos of a steering wheel featuring a new Buick logo first previewed in recent trademark applications have now leaked online. The photos show an updated version of the brand’s three-shield ...

It would be the first redesign for the logo in at least a decade. Buick's tri-shield logo came along more than a half-century ago. Buick has been repositioning itself to attract younger ...

Buick may be revamping its storied Trishield logo, according to reports and a trademark filing from parent company General Motors. As first reported by GM Authority, the automaker filed a ...

Buick has filed a trademark application for a new logo, according to documents first spotted by CarBuzz. An application filed March 16, 2022, with the United States Patent and Trademark Office ...

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...