Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

Anheuser-Busch unveiled a brand-new Bud Light ad following the massive backlash it received after partnering with trans activist Dylan Mulvaney, but it appears consumers are not yet ready to give ...

Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding ...

Bud Light posted a “countrified’ YouTube ad that showed young beer drinkers frolicking in the rain at a country music festival — but has disabled user comments amid continued backlash over ...

Bud Light sales continue to plummet and the brand's latest ad featuring Kansas City Chiefs star Travis Kelce has been branded just another "desperate" attempt to claw back support. Bud Light ...

Bud Light had “been in decline for a really long ... chief marketing officer at the ad agency RPA, told CNN. Earlier this year, M&M’s said it had decided to put its spokescandies on “pause ...

Anheuser-Busch is tripling its media advertising investment in Bud Light, including partnerships with country music and NFL stars, an executive told Variety, as the company tries to end weeks of ...

Marketing experts say it's possible Bud Light's experience will cause other brands to rethink using transgender people in their advertising. Joanna Schwartz, a professor at Georgia College and ...

It’s not clear whether the Bud Light boycott will have an effect on inclusive advertising at large. So if many boycotts fail to have long-term effects, does that mean they’re not worth attempting?

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...