Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding ...

Bud Light had “been in decline for a really long ... chief marketing officer at the ad agency RPA, told CNN. Earlier this year, M&M’s said it had decided to put its spokescandies on “pause ...

Marketing experts say it's possible Bud Light's experience will cause other brands to rethink using transgender people in their advertising. Joanna Schwartz, a professor at Georgia College and ...

It’s not clear whether the Bud Light boycott will have an effect on inclusive advertising at large. So if many boycotts fail to have long-term effects, does that mean they’re not worth attempting?

Bud Light’s Super Bowl ad featuring comedian Shane Gillis, singer Post Malone and football great Peyton Manning has garnered the company praise from beer industry insiders and observers ...

The advertising writer who helped create one of Bud Light's most successful marketing campaigns said the Dylan Mulvaney controversy showed "you have be very careful" in the business now ...

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...

joined forces to promote Bud Light’s March Madness contest, per NBC News. Many conservatives boycotted the ad and sales took a serious hit. Others are simply scratching their heads over the 30 ...