The report outlines these key consumer types as follows: Brand Champions These consumers are passionate about branded goods ...

As Gillian Sarah says, "But it's not just about sharing your story; it's about telling it in a way that resonates with your ...

Customers judge brands, as they do other people, on two fundamental dimensions: warmth and competence. Brand types relate differently to these two dimensions: Hedonic brands score high on the warmth ...

Hence, they account for a highly significant proportion of global revenues compared to the actual number of Power Brands on the market. Whilst all types of brands have their own space in the ...

That's why they formulate products for all skin types in the same high-end cosmetics labs luxury brands use. Its cult-favorite $32.95 vitamin C serum (which consumers have pointed out is very ...

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica. The ...

While certain types of personalization were broadly popular, what stood out to us most was how much preferences varied from person to person. This underscores the need for brands to understand ...