It takes years of consistent messaging and visual representation to build an effective brand. Through these efforts, the College of Medicine has successfully established the brand Drexel University ...

Brand codes are essential for creatives to do their job, but their importance is often underplayed. We asked lead designers what they need from marketers in order to create the best possible ...

A business expresses a lot about its brand through the design, layout and other aspects of its interior and exterior physical spaces. Standing out from the competition to build a brand consumers know, ...