The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Brand codes are essential for creatives to do their job, but their importance is often underplayed. We asked lead designers what they need from marketers in order to create the best possible ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

After a decade of growth and international expansion, Deliveroo has reached a point of maturity. But getting there required it to go back to its brand guidelines. “That pace of growth in such a new ...

There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their ...

Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo. Google Ads is rolling out mandatory brand guidelines. It ...

Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, "advertisers can share their font and ...

Integrating the brand throughout the university's physical spaces will help us create a cohesive look and make a memorable impression on students, faculty, staff and visitors. Requests to install ...

Do you cringe when you hear people talk about Google Glasses? So does Google, it seems. The company today released a set of branding guidelines for its developers to clarify how they can use the ...