creating and highlighting similarities in product features and images of the parent brand and the extension is beneficial. "We find that parent brand equity can strengthen the positive impact of ...

Brand equity is customers’ perception of the brand ... to which people are familiar with the distinctive qualities or image of your particular brand of services Brand attribution assumes that ...

Effective image advertising that builds brand equity can result in a more significant market share, premium pricing, and competitive advantage. Image advertising should align with the brand's ...

Building brand equity can be achieved by a number of branding strategies ... anything that is even vaguely related to the “outlaw motorcycle” image the company has cultivated for so many years. Or ...

The new brand image reflects the state's resurgent entrepreneurial spirit, emphasizing its commitment to nature, people, and industry. Kerala's Department of Industries and Commerce introduces a ...