Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

Porsche, a brand in the automobile sector with strong equity, retains its image and reliability through the use of high quality, unique product materials. Viewed as a luxury brand, Porsche ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...