We’re living in the era of the unhinged brand mascot. From the M&M's spokescandies to Planters' Mr. Peanut to Frosted Flakes' ...

Gottfried no longer voices the character — he was fired in 2011 ... The Michelin Man is regarded as one of the first true brand mascots. Created by tire company Michelin, the mascot is actually ...

Back then, brand mascots were just a way to remember a brand ... was originally inspired by a character called Mr. White in Quentin Tarantino's 1992 film "Reservoir Dogs." Mr. White, played ...

"But then inside the suit you kind of flip a switch and turn it on and just become the character ... school's brand." Nash grew up attending ASU games. Despite being scared of mascots as a ...

Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...

CoinGecko, a major independent cryptocurrency data aggregator, has introduced a new brand identity to mark its 11th ...

Progressive's Character Lineup Delivers Strong Brand Recall: Progressive's long-standing mascot, Flo, secured a high rank in Message Recall, second only to Mayhem. Meanwhile, Jamie solidified his ...