Monsieur Bibendum, Tony the Tiger, the Jolly Green Giant … the world of branding has a huge cast of characters and more are being added all the time. In Mascot, Counter-Print tries to get to the ...

"But then inside the suit you kind of flip a switch and turn it on and just become the character ... school's brand." Nash grew up attending ASU games. Despite being scared of mascots as a ...

Progressive's Character Lineup Delivers Strong Brand Recall: Progressive's long-standing mascot, Flo, secured a high rank in Message Recall, second only to Mayhem. Meanwhile, Jamie solidified his ...

Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...