You can fall back on price or reputation, probably both, and Bosch power tools enjoy a reputation for quality that persists even as the competition gets tougher and shelf space gets more scarce. That ...

And you can even have the screwdriver plugged in via USB while you are using it, which isn't something I've seen in a cordless tool before. The Bosch IXO 6 is a device that no home should be without.