The patient segmentation model discussed here divides the patient population into four behavioural groups: patients that are looking for change in their health and are either coping or not coping ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Here are five such common segmentation mistakes, along with tips on how to avoid them. Mistake 1: Relying on the Obvious Too many companies get stuck in mainly looking at demographics, stated needs, ...

Preetham Reddy Kaukuntla, a Lead Data Scientist, has spent years analyzing how behavioural insights can enhance engagement, ...

Psychographic segmentation can be done through surveys, interviews, or analyzing social media behavior. 3. Behavioral ...

Market segmentation as practiced today is usually based on a multitude of variables, identifying a large number of segments. The marketer then selects a bullseye segment that is seen to offer the most ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.

Savanta’s eco-segmentation report offers insights into consumer behaviour and sentiment around diverse public responses to climate change, based on a survey in the UK, US and Canada. Utilising the ...