Ty Inc. first debuted the Princess Diana plush in December 1997 Nicole Briese is a contributing writer at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in Us ...

As the brand prepares to celebrate its 35th anniversary in 2026, BABY born® continues to innovate with the release of its enchanting new Princess collection, available now exclusively at Target.

Since its release in 1997, the Princess Diana Beanie Baby has captured the hearts of collectors and fans alike, becoming one of the most iconic commemorative toys of all time. Released just months ...

At the time of its release, retailers were limited to just 12 toys per store Today, the Beanie Baby could be worth anywhere from $45 to around $1 million, depending on the toy and its condition When ...