The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped ...

The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Email is still the cornerstone of business-to-business (B2B) marketing. According to recent ...

It’s official. More and more companies have realized that to keep up with their talent demands and stay competitive in today’s challenging business environment are moving in the direction of offering ...

When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...

Transcard has partnered with OatFi to embed working capital orchestration directly into its B2B payments platform. The collaboration solves longstanding cash flow friction between buyers and suppliers ...

Model N, Inc. (NYSE: MODN), the leader in cloud revenue management solutions, today announced findings from a new research study covering revenue management and channel strategy within high-tech ...