Marketing automation technology has a foothold in the US, yet European marketers have so far been slower to explore its benefits. Claire Weekes investigates its future on the agenda of marketers on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI is an infrastructure technology that significantly affects various aspects of our reality ...

When I talk to B2B leaders about their generative AI (genAI) adoption efforts, I hear a mix of frustration, FOMO, and skepticism. Many feel stuck. They’re unsure whether their organization is behind, ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

Current technology is no longer as effective as it needs to be. Time to start adopting modern methods—including blockchain. IN 2021, business-to-business payments-market revenue was valued at $903 ...

The government is looking for evidence from businesses and industry on barriers to digital transformation in the UK. The call for evidence comes after chancellor Rachel Reeves announced in the Autumn ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Together, they are introducing a fully integrated white label payment ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (NEO: NTAR) (CSE: NTAR) (FSE: N29), a ...