As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

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wireless augmented reality… Read More Amazon is partnering with Snap for an augmented reality fashion experience that lets customers digitally try on different eyewear brands and styles and then ...

Zalando has snapped up augmented reality specialist DeepAR as it invests further into its technological capabilities.

LONDON -- When you think of Augmented Reality (AR), the first things that spring to mind might well be apps or gaming. But probably not fashion. To kick off London Fashion Week, though ...

Will Saks Fifth Avenue and Neiman Marcus help Amazon find its fashion fit? That’s the question after the news last week that the tech giant will become a minority investor… Read More Amazon is ...

Zalando has acquired DeepAR, signalling a continued investment in its technological infrastructure to expedite the ...

Mark Zuckerberg has always had the courage to bet boldly on the future. Long before others saw the potential, he invested aggressively in virtual ...

Retailer H&M has debuted a virtual fashion show featuring selections ... the H&M promotion is related to its combined use of augmented reality and GPS, and its ability to deliver an immediate ...

What is virtual reality (VR), augmented reality (AR), virtual production, and immersive media? “Immersive media” is a broad term used to describe an entire category of media that effectively surrounds ...