Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Here's how AI can help uplift your experiential branding game and connect with customers on a deeper level to foster brand ...

The full dive VR will bring customer experience to the next level. And of course, it is a distinct competitive advantage for ...

Consumers are rapidly becoming more sophisticated, tech savvy and driven to engage and interact with companies who treat them as such. And those needs and desires advance alongside technology ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Augmented Reality or AR is a new buzzword that has been flying around the world. But is it really that new? Technically, it’s not. The Science Fiction world has been working on hyping it up for a very ...

Cities — like Buffalo, N.Y., and Fairfax, Va. — are beginning to use augmented reality to enhance the way residents and visitors interact with the urban landscape around them. The efforts are part of ...

It’s not too early to think about augmented collaboration strategies — where could augmented reality improve your day-to-day operations? The workplace has evolved to allow for more mobile, flexible ...

In BYU’s new Mixed Reality Lab, students are forging a new frontier of virtual and augmented reality. The lab becomes scattered with robots. Equipped with a headset and a controller, a player is ...

Research on virtual reality started in the eighties, but it is now that good quality is available to the public and it can become a mass consumer product soon. However, there is almost no scientific ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. GOLDEN, Colo. (KDVR) — The Colorado School ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...