Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

The full dive VR will bring customer experience to the next level. And of course, it is a distinct competitive advantage for ...

Consumers are rapidly becoming more sophisticated, tech savvy and driven to engage and interact with companies who treat them as such. And those needs and desires advance alongside technology ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Curious what the metaverse really is beyond the buzzword? See how AI is speeding it up, how social life will change, and why ...

Several interdisciplinary projects are using virtual and augmented reality to push the frontiers of physical and mental ...

It’s not too early to think about augmented collaboration strategies — where could augmented reality improve your day-to-day operations? The workplace has evolved to allow for more mobile, flexible ...

In BYU’s new Mixed Reality Lab, students are forging a new frontier of virtual and augmented reality. The lab becomes scattered with robots. Equipped with a headset and a controller, a player is ...

Research on virtual reality started in the eighties, but it is now that good quality is available to the public and it can become a mass consumer product soon. However, there is almost no scientific ...

Wearing glasses used to be simple. You wore them to see better, to read the fine print, or to focus on the road ahead. Now, eyewear is becoming something much more powerful. The next generation of ...