Apple TV just announced that Formula 1 is coming to the streaming service in 2026 for U.S. subscribers. Here's what you need to know.

Apple TV has rebranded into a simpler name, dropping the '+' icon, but that homogeny has led to even more confusion across similarly named hardware.

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming service (formerly Apple TV+), the TV app and a digital media box.

Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw the service renamed as “Max,” a change that was mainly driven by the now-unraveling alliance between the former WarnerMedia and Discovery.

The Formula One pic was the sleeper hit of the summer and is the first major box win for Apple Original Films .

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On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple TV+ to Apple TV.

ZDNET's key takeaways Apple TV+ is rebranding by losing its plus sign.The announcement was made at the bottom of an unrelated release.Apple TV is now the name of three services or products. There's no longer a plus appended to Apple's streaming service.