A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

"Your branding sounds a lot like Apple. Aren't you just following them?" one audience member said at the briefing, Bloomberg's Brody Ford reported on Monday. Ever since the iPhone 11 was ...

With the current SE branding, you can’t really get a great sense of its age, unless you do your research. However, Apple could mitigate that by switching to years instead of generation numbers.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. The computer manufacturer is ...

Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion). According ...

Instead, Dell will adopt a simplified branding strategy centered around its name ... and black, evoking Apple’s signature style. Alongside the logo, Dell is overhauling its design language ...

On Monday, Dell Technologies Inc. DELL announced a major rebranding of its personal computers, aiming to boost sales by adopting a simplified naming strategy similar to Apple Inc. AAPL.