When Annie’s, our go-to brand ... it's no longer the go-to in our home. Bonus: Cheetos Mac ’n Cheese Bold & Cheesy Surprise! Cheetos now makes macaroni! I was a bit shocked too.

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...