As connected TV (CTV) consumption continues to rise, advertisers have a unique opportunity to engage high-intent shoppers at ...

Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet. The post How more tools and tactics hurt marketing performance appeared first on ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Thinking about restaurant marketing? It might seem like a lot, but by focusing on some core principles, effective restaurant ...

Shares of AppLovin plunged on Thursday after short-selling firm Muddy Waters joined the parade of skeptics trying to push ...