The Specsavers v Asda case in the UK shone a spotlight on a trade mark’s advertising function under case law from the Court of Justice of the EU. Alexandra Brodie and Bonita Trimmer explain why brand ...
Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
In October, the Brazilian Patent and Trademark Office (BPTO) announced a new interpretation regarding the registrability of advertising elements. This new approach adopts a less restrictive stance, ...
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