To address concerns for measurement and consumer transparency across applications, the guidelines provide assistance in determining the quality of ad analytics and measurement, as well as the ...

Artificial intelligence technology is transforming the advertising business as the explosive growth in data provides a foundation to train machines to handle more complex tasks. WPP’s GroupM forecasts ...

IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to ...

STOCKHOLM--(BUSINESS WIRE)--24MAS, a leader in mobile advertising and applications, announces the acquisition of Irish mobile service provider Selatra. From its headquarters in Cork, Selatra operates ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...