Opinions expressed by Forbes Contributors are their own. I cover luxury beauty, fashion and innovation from Paris and London. This week adidas has been teasing ALTS by adidas, via the Twitter ...
McDonald’s is bullish on Doodles, the media franchise that began as a non-fungible token (NFT) project. “McCafé x Doodles ...
who recently collaborated with the NFT collection Doodles. Not only does this pack contain digital apparel from activewear labels like Adidas, Humanrace and Billionaire Boys Club, but it also ...
has rocketed to the top of NFT charts—giving rise, along the way, to partnerships with Adidas and Universal Music Group, and, most recently, a movie deal with Coinbase. Owners of the BAYC NFTs have ...
The technology is evolving and the nature of brands and their communication with the consumers is changing as well. At ...
One of Nike’s chief competitors, German sportswear maker Adidas, has taken interest in the NFT market as well. It launched a collection of 30,000 NFTs, called Into the Metaverse, on December 16.
Doodles is collaborating with McDonald’s on a holiday-season initiative that combines NFT collectibles with coffee.
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