Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.) ...

The plans for 25hours’ Extra Hour Lab seem to echo what Accor did with the development of its Jo&Joe brand. Although 25hours isn’t a hostel brand, per se, its emphasis on creative design and ...

On Thursday the Paris-based hotel giant announced plans for Sofitel Legend Pyramids Giza, a new luxury hotel in development in Egypt in partnership with the Abu Dhabi Tourism Investment Company. The ...

Accor is introducing the Mercure brand to Muscat. Mercure Muscat will feature 186 rooms and suites, with views over the city, mountains and sea. Features include an outdoor swimming pool and jacuzzi, ...

Accor is accelerating the Group’s growth in Asia securing 27 hotel signings and 8,117 keys year-to-date. The expansion ...

Hospitality brand Accor employed a data-driven, multi-scenario approach to make its marketing more agile and overcome the challenges of the Covid-19 shutdown and then the different re-openings in ...

Mondrian's London return may only entail one hotel, but it represents the beginning of a massive development pipeline for Accor's lifestyle hotel division in partnership with SBE. A Mondrian flag ...

Accor acquired the Orient Express brand in 2022. Financial terms of Thursday's deal were not publicized. The legendary luxury train, the Orient Express, operated between 1883 and 1977, and linked ...

Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Teaching Note 316-103, January 2016.