The Points Guy on MSN1d
Accor’s luxe Sofitel Legend brand expanding to the pyramids of Giza
On Thursday the Paris-based hotel giant announced plans for Sofitel Legend Pyramids Giza, a new luxury hotel in development in Egypt in partnership with the Abu Dhabi Tourism Investment Company. The ...
Hoteliermiddleeast.com24d
Accor introduces Mercure brand to Muscat for the first time
Accor is introducing the Mercure brand to Muscat. Mercure Muscat will feature 186 rooms and suites, with views over the city, mountains and sea. Features include an outdoor swimming pool and jacuzzi, ...
Warc1y
Accor: Using advanced analytics to market profitably in a pandemic
Hospitality brand Accor employed a data-driven, multi-scenario approach to make its marketing more agile and overcome the challenges of the Covid-19 shutdown and then the different re-openings in ...
Hosted on MSN5mon
LVMH, Accor to develop Orient Express brand
Accor acquired the Orient Express brand in 2022. Financial terms of Thursday's deal were not publicized. The legendary luxury train, the Orient Express, operated between 1883 and 1977, and linked ...
Forbes9mon
When The Boss Means Business: CEO Maud Bailly Updates An Iconic French Brand
Her brands include more than 240 hotels in over 60 countries with plans for “robust development” in Europe as well as important markets for Accor like Mexico, Vietnam, Thailand, India ...